In any business, it is very important that you are achieving your goals in a comfortable manner. It is obvious that good planning and a lot of hard work are required but above all that is a very important thing, which cannot be ignored at any point is customer satisfaction.
This is considered as the basic rule of success because it is people who will decide that whether your product is a successful one or not. All your effort and hard work is only to make your customer happy by providing them with the best you have.
Whether you are working as a consumer product or providing services, you always aim for excellent service. There is no secret rule of thumb for providing excellent service, but it varies with every profession. You just have to know your customer preferences and your job will become very easy.In some professions, it is very obvious that what you have to do and all you need to do is convey the message to junior level employees who will be dealing with the customer.
For example, if you own a restaurant and you are getting a lot of customer on daily basis, it could be because of two things i.e. your food and the service of bringing up the food. Both of these factors work simultaneously in this matter. You would never want a customer complaining about your food as it is very necessary to not only lose those customers but a bad word of mouth would prove costly in the end.
If the waiter gets delayed in bringing the order or don’t treat your customers with respect, so even if your food tastes like heaven, no one will bother to come there.
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The behavior of customer dealing has number of factors attached to it such as welcome greeting, offering them a chair, taking order, and timing of the order, the bill service and to greet them when they go out. All these steps lead to excellent service in a restaurant if done with a proper way. Positive body language will make sure to the customers that they are being treated with respect.
The situation of customer satisfaction varies in the field of consumer goods and it becomes little difficult to evaluate the situation. You are not in a contact with your customers physically but you have to speak to them through the work of your product i.e. the performance of the product. In a service field, you can make changes spontaneously but in a consumer good, the situation is very different.
With the increase in competition, the focus of every company lies on excellent service of their product. Let us take the example of a telecom sector. There was a time when cell phone was introduced and only couples of companies were working providing services for them. Nowadays we can see that many new brands have entered the market and all of them have been offering different packages to attract more and more customers towards their selves.
Economical cell phone packages have become a source of attraction for huge number of people but that does not mean they are satisfied with it. Sometimes you fail to realize what your basic purpose was i.e. quality of signals and many companies just skip that part. In a monopolized world, this would have worked out but nowadays with the available number of other options, you can easily switch to the other network.
In a consumer goods world, the work cannot be changed overnight because a lot of heavy investment is been made into it and spontaneous actions would result in the loss of other things. It is very important that you should have a backup plan because if you main plan fails to satisfy the customers, you should imply plan ‘b’ immediately.
More the time taken by any company in taking precautionary measures will lead a customer to drift away to the other brands. Once you lose the complete hold of your customer, it becomes hard to get a hold of them again.
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It becomes very irrelevant if you are producing a good quality product but the consumers do not accept it. All the hard work and all the effort just go in vain. You should know what your customer wants and you should do something according to their preferences. We always hear that customer is always right because they will decide the fate of the product and you can never ever skip the part of their satisfaction.
If you want to make your customers happy, you just have to provide them with excellent service and all your worries will just wash away. It may look like a simple rule but it requires a lot of dedication to work perfectly.
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